Assistant Professor of Practice

tjorda19@utk.edu

Tatia Jacobson Jordan began her marketing career at Wells Fargo as an account executive in Norfolk, Virginia. By 2015, she was managing marketing communications projects for twenty-five offices in fourteen states as an assistant vice president for First Southwest in Dallas, Texas. 

Jacobson Jordan has a decade of experience teaching marketing and communications, where she brings a unique blend of academic rigor and practical industry insights to her classrooms. Her dynamic teaching style has garnered multiple teaching awards and acclaim from students. She is a certified online professor with Quality Matters, a professional certified marketer (PCM) and a certified digital marketing professional (CDMP) with the American Marketing Association and the Digital Marketing Institute. 

Education

• PhD, English-Florida State University, 2009
• MS, Marketing Communication-Loyola University New Orleans, 2021
• MA, English-Georgia State University 2004
• BS, Marketing-Oral Roberts University, 2000

Research Interests

• Marketing education
• Digital, social, and mobile marketing