Watch Live as Team Provides Social Media Monitoring of Super Bowl’s Ads
A faculty member and a team of students from UT’s College of Communication and Information will be providing real-time analysis of Super Bowl LIII’s commercials for WLVT on Sunday.
Viewers will be able to see them at work on the station’s Facebook page and during the 10 p.m. coverage on WBXX, the CW Knoxville.
The team has been preparing and investigating the ads that were released early. They have been trained in the Adam Brown Social Media Command Center in the College of Communication and Information, which uses Salesforce Marketing Cloud Social Studio software to analyze Twitter messages and trends.… Read more “Watch Live as Team Provides Social Media Monitoring of Super Bowl’s Ads”