Nick Geidner suspects that if he’d asked his students several years ago if they’d ever watched a documentary, few, if any, would have raised their hands.

So when Land Grant films was born in 2016, Geidner had no idea how wildly successful his documentary program would become.

“We hit at the perfect time,” said Geidner, an associate professor in the School of Journalism and Electronic Media in the College of Communication and Information. “Netflix and cable have really changed the way people think about documentaries. All of a sudden documentary filmmaking is hip and there’s an audience for it.”