School of Journalism & Media

Jenkins Explores Digital News Trends of Local, Regional Newspapers

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The Reuters Institute for the Study of Journalism published Assistant Professor Joy Jenkins’ digital news report titled “Publish Less, but Publish Better: Pivoting to Paid in Local News” on Sept. 24. Her research revealed that newspapers need to shift their focus to maintain lasting relationships with their consistent viewers rather than trying to reach more audiences and “fly-by” visitors.

Jenkins, an assistant professor in the School of Journalism and Electronic Media at the University of Tennessee, began researching this topic in 2017 while at the Reuters Institute.

“During my time [at the Reuters Institute], my focus was on … Read more “Jenkins Explores Digital News Trends of Local, Regional Newspapers”